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Blog & Case Studies

Campaign breakdowns, mock client work, and digital marketing strategy write-ups. Each case study covers real tools, real methodology, and measurable outcomes.

Civic Tech / GovTechLanding Page Build

Pragma Founding Members Landing Page

A standalone conversion landing page built to capture founding member signups for the Pragma civic platform

A fully coded dark navy and gold landing page built from scratch in Next.js for Pragma — the civic participation platform from my Digital Entrepreneurship capstone. Includes a signup form, Facebook ad mockup with transparency overlay, live dashboard animation, testimonials, and an embedded Loom video demo.

  • Next.js
  • React
  • Tailwind CSS
  • JavaScript
  • Conversion Copywriting
  • UI Design
  • Google Fonts
  • Loom
May 25, 2026
Civic Tech / GovTechCapstone Campaign

Pragma — by the people. for the people.

Full go-to-market strategy for a verified civic participation platform — from concept to ad campaign

A 3-month Digital Entrepreneurship capstone project at Full Sail University. Pragma is a verified civic participation platform where authenticated citizens co-author formal policy briefs delivered directly to elected representatives — with public lawmaker accountability tracking built in.

  • Business Model Canvas
  • Customer Discovery
  • Value Proposition Canvas
  • Customer Journey Mapping
  • Google Ads
  • LinkedIn Ads
  • Market Research
  • Competitive Analysis
  • Brand Strategy
May 1, 2026
Defense Tech / CybersecurityCase Study

Axiom Defense Technologies

Full-Funnel Digital Marketing Strategy for a Defense Tech & Cybersecurity Firm

A comprehensive mock campaign covering email marketing, SEO/AEO optimization, Google Ads, GA4 + GTM implementation, social media strategy, and content creation for a fictional defense technology client.

  • Google Ads
  • GA4
  • GTM
  • SEO/AEO
  • Email Marketing
  • Canva Pro
  • Social Media
  • Content Strategy
Apr 22, 2026