About
I build digital marketing infrastructure that converts — whether the goal is a vote, a donation, a booked call, or a closed deal.
My core is full-funnel digital marketing: audience research and segmentation, paid media strategy and execution across Meta and Google, email automation built for nurture and conversion, landing page development optimized for lead capture, HubSpot CRM pipeline architecture, and analytics reporting that ties channel spend to real outcomes. I've applied this across political campaigns, healthcare client acquisition, civic tech go-to-market, and direct-response fundraising — the channels and tools are the same; the audience and message change.
On SEO and organic: I build content strategies around keyword intent, implement on-page and technical optimization, and write for answer engine formats (AEO) that position content for AI-generated search results and featured snippets — not just traditional rankings. On the paid side, I run segmented ad builds with A/B testing baked in from the start, conversion tracking through GA4 and GTM, and performance dashboards that surface what's working before the budget runs dry.
Within political and advocacy specifically, my work covers the full campaign ecosystem: voter and donor acquisition, Meta and Google ad builds with micro-targeted audience segmentation, high-converting donation flows, drip sequences engineered for donor cultivation and GOTV mobilization, and message development calibrated to win cycles — not just news coverage. I work fluently across the full conservative campaign tool stack including WinRed, i360, and Data Trust.
On the communications side, I write. Speeches, op-eds, press releases, talking points, and long-form policy messaging — built around message discipline that actually persuades, not content marketing that just fills a calendar.
B.S. Digital Marketing, Full Sail University — completed July 2026. M.A. Public Policy, Campaigns & Elections concentration, Liberty University — accepted, starting September 2026. Based in the Boston/Providence area. Available remote.
Currently Seeking
Read This Year
Persuasion and Power
The Art of Strategic Communication
James P. Farwell
The definitive field manual on how strategic communication shapes national power. Farwell doesn't theorize — he documents how the right message, delivered with precision, determines outcomes in politics, conflict, and governance. Non-negotiable reading for anyone serious about campaign communications.
Experience
Director of Client Services · Florida Addiction & Recovery Center · Fort Lauderdale, FL
- Grew facility census from under 5 active PHP residential clients to a consistent 8–10 within 60 days — generating 1–2 new intakes weekly through a self-built referral network across South Florida's detox, sober home, and clinical provider ecosystem; 90% of intakes sourced through direct personal outreach with zero paid lead generation.
- Built a ground-level constituent outreach operation from scratch — identifying high-value referral sources, developing relationship-based persuasion strategies across distinct provider segments, and maintaining a high-volume contact pipeline that drove consistent, measurable admissions volume in one of the most competitive behavioral health markets in the country.
- Served as the primary point of contact for clients from first inquiry through discharge and beyond — personally managing the full client relationship lifecycle, coordinating benefits navigation (SNAP enrollment, educational program access, community resource referrals), and providing continuity of support that extended past the clinical stay when appropriate and permitted.
- Recruited, hired, and directly supervised two marketing coordinators — setting performance expectations, managing weekly outreach activity, and tying compensation reviews to measurable production outcomes.
- Promoted from Marketing Associate to Director of Client Services within four months; assumed full budget authority, hiring responsibility, and end-to-end ownership of all client acquisition and client relations strategy for the facility.
- Referral Network Development
- Direct Outreach
- Client Acquisition
- Client Relationship Management
- Team Leadership
- Budget Authority
- Benefits Navigation
- Behavioral Health
Marketing and Admissions Specialist · Nexus
Contracted to stabilize and rebuild the marketing and admissions pipeline for a behavioral health and substance use treatment facility. Audited the existing digital presence and implemented on-page SEO improvements to increase organic visibility for local treatment-related search terms. Built structured email outreach sequences targeting IOP and PHP referral programs, increasing pipeline consistency through automated follow-up cadences. Developed CRM workflows to track referral sources, monitor the 72-hour insurance verification window, and flag billing discrepancies before claim submission — significantly reducing revenue leakage. Produced marketing collateral and coordinated digital outreach that expanded the facility's referral network and improved admissions conversion from inquiry to enrolled client.
- SEO
- Email Outreach
- CRM Workflows
- Referral Marketing
- Content Marketing
- Admissions Funnel
- Billing Compliance
- Analytics
References available upon request.
Certifications
Google Ads Search Certification
Google Skillshop
Google Analytics (GA4) Certification
Google Skillshop
Search Ads 360 Certification
Google Skillshop
Projects
Pragma — Civic Tech Platform
Full go-to-market strategy for a verified civic participation platform. Developed through 3 months of Digital Entrepreneurship coursework at Full Sail University — covering business model canvas, customer discovery, value proposition, customer journey mapping, and a multi-channel ad campaign targeting municipal government decision-makers.
- Business Model Canvas
- Customer Discovery
- LinkedIn Ads
- Google Ads
- Brand Strategy
- Market Research
Deliverables
Beacon Solar — Full-Funnel Lead Generation (Spec Work)
A complete lead-generation system for a fictional New England solar company, built to demonstrate senior-level, full-funnel execution across every core discipline: a conversion-focused landing page, a 5-email nurture sequence with A/B subject lines and benchmark KPIs, a 12-month SEO strategy workbook, production-ready SEO content briefs, a four-platform organic social playbook (TikTok, Instagram, Facebook, Reddit) covering carousels and short-form video, and a full measurement architecture spanning GA4 event taxonomy, GTM container design, Looker Studio dashboards, Search Console workflows, and an AEO/GEO answer-engine playbook.
- Landing Page CRO
- Email Automation
- SEO Strategy
- Content Briefs
- Social Media Strategy
- Short-Form Video
- GA4 / GTM
- Looker Studio
- AEO / GEO
Tools & Skills
Mock dashboards built around real political campaign data — all benchmarks sourced from FEC filings, M+R reports, and platform transparency data.
Google Analytics 4
AnalyticsPolitical campaign site analytics for a competitive RI Senate stretch run — traffic by source, page-level conversion rates, daily user trends, and session quality benchmarks. Modeled from Google's Political Campaign Playbook and CMAG/Kantar digital tracking data.
Google Ads
Paid SearchPolitical campaign architecture across Brand, Contrast, Issue, GOTV, and Fundraising campaign types. Modeled from FEC digital spend benchmarks for a competitive RI Senate stretch run — Quality Score optimization, blended CPC management, and conversion tracking across volunteer signups, petitions, and donations.
HubSpot
Voter CRM / AutomationVoter activation workflow for a competitive Senate race — matched voter file enrollment, issue-based email sequences, GOTV triggers, and soft supporter identification. 8,420 voters enrolled, 2,841 soft supporters surfaced, 634 volunteers converted. Benchmarks from M+R 2024 political email report.
Power BI
Campaign IntelligenceReal-time campaign intelligence dashboard tracking 8-week polling trends, county-level margin projections, and forecast modeling for a competitive RI Senate race. Modeled from 538/RealClearPolitics aggregates and RI Board of Elections district data.
SEMrush
Political Digital IntelPolitical digital intelligence — issue keyword position tracking, opponent domain gap analysis, and media backlink monitoring for a Senate campaign. Authority Score 62, 1,847 tracked keywords, 61 top-3 positions. Backlinks from Providence Journal, NBC10, and WPRI.
Mailchimp
GOTV Email ProgramPolitical GOTV email program — issue contrast, opponent record, and Election Day mobilization sequences. Avg. open rate 54.9%, avg. CTR 16.8%, 0.3% unsubscribe. Final GOTV send achieved 22.7% CTR. Benchmarks from M+R 2024 advocacy email report.
NGP VAN / VoteBuilder
Field OperationsIndustry-standard political CRM used on 99% of major campaigns. GOTV field operations dashboard: 24,847 doors knocked, 18,204 voter contacts, full voter ID breakdown across 5 support tiers, turf management by district, and phone bank summary. Modeled from Analyst Institute GOTV benchmarks.
WinRed
Online FundraisingConservative online fundraising platform — 35-day stretch run raising $284K across 6,021 unique donors, 30.7% recurring rate, $87K/month locked in recurring revenue. Email program drove 61% of total. Benchmarks from WinRed 2024 cycle reports and FEC eFiling data.